Elevating Streak’s Social with a Bold, Scalable Identity
Role: Visual Design · Passion Project
Summary of the project
How do you make finance fun for Gen Z? By turning prepaid cards into a lifestyle moment. For Streak, a teen-focused fintech brand, I crafted a bold, trend-driven social media system that blends humor, cultural references, and sleek campaign design to boost shareability and brand recall.
The Game Plan
Get
Indian Gen Z teens & college students
Who
Want to feel financially independent
To
Engage with Streak’s content and anticipate launches like Streak Gold
By
Creating trendy posts and bold launch visuals that fit Gen Z’s internet-first culture
What does Streak offers to it’s users?
Streak is India’s first prepaid card and app designed for teenagers; a safe way to start banking while building financial literacy. The goal was clear: make a dry subject (money management) culturally cool and relatable for digital-native teens. This project was part of my interview assignment, making it a full “start-from-scratch” exploration where I defined tone, visuals, and campaign direction myself.
The Visual Journey
Typography and Colors
Trendy, Sharable & Fun
Inspired by TikTok/Instagram humor, I designed posts like “Which Little Miss Character Are You?” and witty money memes (“Wallet is screaming for help”).
Streak Gold Launch
Built a bold identity for Streak Gold, a black-and-gold prepaid card for college students. Posters leaned into exclusivity and sleek sophistication to match the product positioning.
Let’s make it happen.
Your project + my creativity = something your competitors will side-eye.
Inquire
LET’S TALK IDEAS
LINKS YOU MIGHT LIKE
(Your brand’s creative co-conspirator)
Designed while drinking matcha and built by my amazing boyfriend