Barriers 2 Break: Launching a Podcast That Cuts Through the Noise
Role: Brand & Visual Identity Designer; led creative direction, developed the logo and visual system, and crafted cohesive assets to capture the podcast’s tone and audience.
The Quick Take + Proof in Numbers
When Wizcommerce set out to launch Barriers 2 Break, the goal was simple but ambitious: create a podcast that business leaders, exporters, and entrepreneurs would bookmark as their go-to for global B2B insights. Our challenge? Make it stand out instantly in crowded feeds, without relying on a massive ad campaign.
2.6K
Day-one audience
+125%
First-quarter lift
08
Major media mentions
The Game Plan
Get
Entrepreneurs, business owners, and B2B industry enthusiasts
Who
Want up-to-the-minute trends and real-world advice from global experts
To
See Barriers 2 Break as a must-listen source for insight and inspiration
By
Designing a bold, minimal, barrier-breaking visual identity that pops on Spotify and YouTube and tells the show’s story at a glance
The Starting
Point & Hurdles
Wizcommerce wanted a business podcast that wasn’t… boring. Think authority and approachability — big global trends, world-class guests, and straight talk for the people shaping the B2B exporter game. The problem? Everyone and their cousin has a podcast. So we had to:
Stop the scroll on Spotify and YouTube, Make the barrier-breaking vibe obvious at first glance, Look bold and creative without losing business cred.
Experience a wealth of actionable strategies, carefully curated expert advice, and a wellspring of inspiration that unfolds to empower your journey.
Empowering Insights
Navigating from behavior intricacies to digital transformation, our podcast caters to all expertise levels.
Wide-Ranging Topics
Leading figures in the industry generously share their wisdom and success stories, enriching your knowledge and inspiration.
Exceptional Guests
The Visual Journey
Typography and Colors
Logo & Visual Identity
Cover Art and Graphics
Episode Artwork
Youtube Thumbnail
IG Story
LinkedIn Post
Let’s make it happen.
Your project + my creativity = something your competitors will side-eye.
Inquire
LET’S TALK IDEAS
LINKS YOU MIGHT LIKE
(Your brand’s creative co-conspirator)
Designed while drinking matcha and built by my amazing boyfriend